Meisani
Social Media Strategy
Content Creation
Leading the creative direction, digital strategy, and content creation for Meisani, a Korean skincare brand. My role is to build a cohesive brand narrative by aligning the brand's voice with its visual identity across every digital touchpoint.
I take projects from strategy and concept development through to final execution, collaborating closely with the in-house graphic design team to bring campaigns to life. My work spans studio photography, AI-generated visuals, and UGC-style photo and video content.
I take projects from strategy and concept development through to final execution, collaborating closely with the in-house graphic design team to bring campaigns to life. My work spans studio photography, AI-generated visuals, and UGC-style photo and video content.